When you’re blogging for business, it’s important to build up authority and credibility. These two factors are ultimately going to influence how successful you become.
Authority makes you a go-to business within your industry, while credibility shows customers you can be trusted. Trust is one of the main elements of business success.
The key way to build up both authority and credibility in blogging, is to ensure you’re creating quality content. What does this mean? It means ensuring the content you produce is useful to the reader.
You should never just churn out content for the sake of it. While producing fresh content is important, it’s more important to make sure the blogs you write are created with the audience in mind.
Always focus on any current issues your audience may be experiencing. Don’t use the blog to simply advertise and promote your business. If you want to build up authority, you need to show you know about the industry and the current issues facing your readers.
Building a personal connection with your audience is one of the quickest ways to build up authority and credibility. Customers much prefer to do business with companies they have established a relationship with.
If you can show that you’re human and you generate quality content which provides value to your audience, it’s going to really boost your credibility.
Branding can play a crucial role in building up credibility and authority. It becomes instantly recognizable, showing customers you’re a trusted business.
Branding is so much more than a logo. It’s your company’s voice and it can be developed in many different ways. Good branding is also about repetition. Be repetitive in your brand elements and this will start to build up brand recognition.
Nothing builds up authority and credibility like the power of endorsements. These show potential customer’s that others have been impressed by your products or services.
You can get endorsements from your previous customers, alongside other experts in your field. For example, if you can get an endorsement from another established blogger in your industry, it’s going to have a powerful effect on your credibility.
Talking directly to your fans and readers is going to be really beneficial for your brand. This shows you listen to them, as well as base your content around what they want.
Using blogging to answer comments and questions is a simple way to start building authority. If others see you take the time to respond to your readers, they’ll also be more likely to interact with you.
Answering reader questions and comments is a sure-fire way to keep your audience coming back for more.
Networking can provide you with a powerful opportunity to build up authority and credibility. Actually, meeting people in person enables you to establish more meaningful connections.
Aim to network with other industry professionals. If you can establish an offline relationship with influential people in your field, it’s going to really boost your credibility and presence online.
These are just some of the best ways you can build up authority and credibility in your blogging. The more credible and authoritative your brand becomes, the more success you’re going to experience.
A key misconception about blogging for business, is that you’ll start to see results right away. This simply isn’t the case. Blogging is effective, but it takes time to build up credibility and authority. It won’t happen overnight but with consistent effort you will definitely see results.
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Hi, I'm Rendesia
I support and provide tools for multi-passionate changemakers to build awesome brands, make meaningful connections, and grow in a sustainable way on their own terms.