If you've ever used Instagram for business then you've probably noticed you can only have one link in your profile. This can be a hindrance to your Instagram sales strategy if you have different links to share on a regular basis.
There have been several solutions created to solve this problem of which Linktree, the most most recent solution, has quickly become the most popular and widely used. What is Linktree, you ask? Linktree is a platform that allows you to create a custom page with a custom url that displays all your links in one place. You can open an account, set up your multiple links, customize your colors and have your link in your Instagram profile in about 15 minutes. Last year they introduced the PRO version which includes detailed analytics and more options to customize the appearance of your page to fit your brand, which is great.
I was using LinkTree for quite a while and I still think it is a great option for those who may not have a website or those who just want to put something together real quick but since I already have analytics on my WordPress self hosted website, I figured, why not create my own links page. Having a links page on my own website allows me to gather Google Analytics, Facebook Pixel and Remarketing data and it also increases my page views.
I wanted to share with you how easy it was to create a page. In my case I simply customized some button fields with color, links and text and published my own links page. Hey, you can even get a little fancy by creating buttons in Photoshop or Canva and when you are all done all that's left to do is use the Instagram bio link to point to that one-page website.
Note: I am using a customized BeTheme: Code from Muffin Builder which is available on Envato Market but if you have button capabilities with your current WordPress theme you should be able to replicate these steps for your own site.
Let's get started!
1. Create a new page and use your page builder to set it up
2. I decided to do a button style page to keep it simple. This includes my latest opt-in at the top, some social media links, a few affiliate links for good measure and a signup form for my email list.
3. Give the link page a short but catchy slug
4. Add your buttons, customize them and add your titles and links.
5. Paste the link in your Instagram bio
And you're done!
You are now directing visitors straight to your website and collecting and that juicy data, plus you may even find an increase of traffic to other pages of your site as visitors decide to click around and see what else you've got going on.