When you’re building up your brand via blogging, it gives you the opportunity to narrate your own story. That is, you get to decide how your audience sees your brand.
Without controlling your own story, you’ll quickly discover it can get told for you. This isn’t always a great thing as the story may not resonate with your company values.
So, if you’re looking to build up a strong brand, controlling your story via blogging is a great way to do it.
Many businesses get confused between blogging and copywriting. Blogging requires a more conversational tone, enabling you to properly connect with your audience.
With storytelling, it’s absolutely essential to maintain a conversational tone. This helps to build up trust with your readers, while showing the human side to your business.
Customer’s today don’t just want a generic shopping experience. They want to know the businesses they are dealing with are real human beings. Blogging and telling your own story in a conversational manner will therefore help to generate a more authentic relationship with your audience.
Following on from the point above, narrating your own story enables you to give your brand a personality. You can control how your brand comes across and how it interacts with its audience.
Adding personality to your brand can really resonate with customers. It can make the difference between them choosing you or one of your competitors.
While storytelling can be extremely effective at helping you to build up your business, it can also prove detrimental. That is, if you don’t keep it short and concise.
Nobody wants to read an essay about your brand. If you browse numerous business blogs, you’ll come across many which over-do the storytelling aspect. The trouble is, if you go too in-depth with a story, you’re going to lose your audience’s interest.
So, keep it short and concise and don’t stray too far from your original points.
Another common mistake business’s make is focusing on the company rather than the audience. That is, they blog about the benefits of the company, what the company does, and what the business is offering.
Instead, you should be focusing on what it is your audience wants. What problems are they currently facing and how can you solve them? You need to be creating content, which is useful to the audience, not simply promoting the business.
A good way to do this is to use your blog to answer audience questions. This shows the audience that you care about addressing their issues and most importantly, that you listen to them.
While blogging is a great way to tell your brand’s story, it shouldn’t be the only platform you use. Every piece of content you create should resonate with your story.
Make sure your website content, along with the content on your social media and marketing materials, all tell the same story. You want to make it consistent. By telling your story on more than just your blog, it’s going to cement it in your audience’s mind.
As you can see, there’s a lot to consider when you’re using blogging to narrate your brand’s story. However, taking the time to ensure you’re getting it right will have a positive impact on your brand. Storytelling is one of the most important elements of marketing today. If your brand doesn’t control its own story, your competitors will have no problem doing it for you. Only their version of your story isn’t going to be a positive one.
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Hi, I'm Rendesia
I support and provide tools for multi-passionate changemakers to build awesome brands, make meaningful connections, and grow in a sustainable way on their own terms.