Interested in strengthening your brand? There are a number of ways that you can do this, and while logos and blogs can both be great assets, they’re not the only factors that contribute to branding. A strong brand message is also important. .
A brand message is essentially what your company wants to communicate to its customers, at any one time. The key part of this is being clear and concise with the message so it doesn’t get lost or confused among other messages. Think of it like a tagline for a business. It’s designed to be used throughout the content to help your audience understand the company’s values.
For example, if I’m running a dog walking service, my main brand message might be “We love dogs!”. This is what my product stands for, and this idea will be communicated in all my messaging.
You can take a look at examples from well-known brands to understand what a brand message is. Just some of the most well-known brand messages include:
You likely instantly recognize these brand messages and that’s what you’ll want to aim for with your company’s message. It’s short, catchy and it reflects what the business is about.
Coming up with a strong brand message delivers many benefits to a business. Firstly, it helps your audience understand exactly what it is that you do. They’ll instantly know the problem your business solves, and why they should ultimately choose your business.
The brand message can also be a powerful influence on a customer’s buying decision. It can also help your company stand out from your competitors. This is particularly beneficial for those working within a competitive sector.
Your brand message can also help you to attract the right type of customers. It shows off your personality, which is important to customers today as it really helps to build up trust.
You may be up against hundreds of competitors depending upon what industry you work in. Having the right brand message can help to set you apart and influence whether a customer chooses you or your competitor.
These are just some of the benefits which come from creating a strong brand message. So, now you know the main benefits, the question is, how can you create a strong brand message?
Ready to create a strong brand message to fit your brand? There are a few important factors to consider when choosing the right wording.
Firstly, you’ll want to create the message from a customer’s perspective. Find out what matters most to your customers by surveying them and looking into their social media habits. Focus on keywords which frequently pop up and think about what’s most important to them.
You also need to think about what makes your business or products unique. Also consider your vision for the company and where you create value for your customers.
It can be really useful to look at your competitor’s brand messages. Check out their about page to see how they market themselves. You can learn a lot from your competitors so don’t underestimate the power of researching them.
Write down insights you come across when researching into the factors mentioned above.
A Venn diagram can help you to determine how the different perspectives overlap. For example, are there any overlapping factors which connect what your customers want and what your company offers?
Creating a strong brand message that you can use in your blogging is going to prove invaluable for your business. It ultimately helps you to better market your services and develop trust with your audience. You can also use it to influence buying decisions. Follow the tips above to create a brand message which really resonates with your business.
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Hi, I'm Rendesia
I support and provide tools for multi-passionate changemakers to build awesome brands, make meaningful connections, and grow in a sustainable way on their own terms.